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SIA defends new Business Class seats following public outcry, says colours, materials and finishes ‘carefully selected’

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In short

The aesthetic choices, particularly a grey-and-yellow scheme created with Designworks and Recaro, drew sharp online criticism likening the look to gaming seats or medical equipment. Singapore Airlines maintained that these elements were chosen to deliver a contemporary feel that pairs with adjustable cabin LED lighting. The carrier also stressed functional improvements, including full-grain leather upholstery, larger screens, sliding privacy doors, and full-flat beds with spacious footwells.

Key points

  • The carrier affirmed that the selected materials and colours were chosen to create a refi…: The carrier affirmed that the selected materials and colours were chosen to create a refined cabin atmosphere.
  • New functional amenities include electronically powered centre dividers, full-flat beds,…: New functional amenities include electronically powered centre dividers, full-flat beds, and sliding privacy doors.
  • Management pledged to monitor passenger feedback and operational insights to refine futur…: Management pledged to monitor passenger feedback and operational insights to refine future customer experience elements.

Sources checked by our analysis pipeline: 1

SIA says it will continue to closely monitor feedback and draw on operational insights to refine and enhance elements of the customer experience.

SINGAPORE: Singapore Airlines (SIA) said on Wednesday (Nov 11) that the cabin colour palette for its newly unveiled Business Class seats was "carefully selected" after the reveal drew criticism from some content creators and travel writers, including those who likened them to dental chairs.

Much of the reaction has focused on the grey-and-yellow colour palette of the seats, which were developed by SIA in collaboration with seat manufacturer Recaro and creative design firm Designworks.

In response to CNA's queries, an SIA spokesperson said the new seats were "designed to enhance comfort, privacy, and functionality, while supporting a more seamless travel experience".

"The colours, materials, and finishes were carefully selected to create a fresh, contemporary, and refined ambience, complemented by adjustable in-flight LED lighting throughout the journey," they added.

The spokesperson pointed out that the seats feature full-grain premium leather upholstery, sliding privacy doors, an electronically powered centre divider, enhanced ergonomics, a full-flat bed, and a spacious footwell…

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