Selling off-platform encompasses varied delivery mechanisms, ranging from Steamworks activation codes and itch.io links to standalone DRM-free or PermitCore-protected files. Each avenue presents technical trade-offs, as ecosystem-specific features like cloud saves, achievements, and multiplayer do not carry over to independent builds. Crucially, Steam keys remain subject to platform request limits and guidelines, meaning supplies cannot be treated as unlimited. Consequently, creators must verify distribution rights, test platform-independent builds, and present clear pre-purchase terms regarding offline play and updates.
Key points
Direct sales require developers to independently manage update distribution, customer ser…: Direct sales require developers to independently manage update distribution, customer service, file delivery, and payment processing.
Checkout materials must explicitly detail launcher requirements, supported operating syst…: Checkout materials must explicitly detail launcher requirements, supported operating systems, refund terms, and offline access prior to purchase.
Developers must thoroughly test game builds without platform dependencies to verify that…: Developers must thoroughly test game builds without platform dependencies to verify that external distribution functions correctly.
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Sell a game outside Steam with clear choices between Steam keys, itch.io downloads and your own licensed build. Plan payment, delivery and support.
To sell a game outside Steam, first decide what the buyer receives. A Steam activation code, an itch.io download URL, a downloadable build and a license checked by your application are different products of different systems. Calling all of them a “key” hides the most important part of the purchase.
A separate sales channel can support your own audience, backers or a desktop tool sold alongside a game. It also needs a clear delivery, update and support process. A payment button by itself does not replace the services your current build depends on.
Choose the access you are selling
Steam-issued activation keys
A Steam key grants access through Steam to the relevant platform package. It is requested through Steamworks, not generated by PermitCore. Selling it on your own website still leaves the buyer with a Steam entitlement and the associated platform requirements.
Read the current Steam Key rules and guidelines before planning inventory, discounts, backer rewards or…
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