Roku says it will wind down sales of smart home hardware to focus on streaming, days after Fox closed its acquisition; it will keep supporting existing devices (Janko Roettgers/Lowpass)
The company announced it will officially wind down sales of its smart home hardware line. Instead of maintaining connected home devices, the business will direct its resources entirely toward its core streaming operations. Current users will retain support for their existing smart home devices despite the retail phaseout. This major strategic shift comes directly on the heels of Fox finalizing its acquisition of the platform.
Key points
Resources are being shifted away from physical consumer gadgets to concentrate entirely o…: Resources are being shifted away from physical consumer gadgets to concentrate entirely on streaming.
Existing customers will continue to receive software and operational support for their sm…: Existing customers will continue to receive software and operational support for their smart home products.
The product discontinuation marks one of the earliest major strategy shifts under Fox's o…: The product discontinuation marks one of the earliest major strategy shifts under Fox's ownership.
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