The rollout introduces 28 stock-keeping units across nine product variants, led by an everyday biscuit named Independence Power Up that combines milk, glucose, and protein. Tamil Nadu serves as the initial launchpad on November 2, 2026, supported by an awareness campaign partnered with Ajith Kumar Racing. Across the broader portfolio, everyday and indulgent products operate under the Independence brand, while joint venture partner Maliban delivers expertise for premium segments.
Key points
Reliance Consumer Products Limited is leveraging increased manufacturing capacity to targ…: Reliance Consumer Products Limited is leveraging increased manufacturing capacity to target Tamil Nadu as a primary biscuit market.
The company formed an association with Ajith Kumar Racing to drive consumer awareness and…: The company formed an association with Ajith Kumar Racing to drive consumer awareness and brand visibility.
A dual-brand approach utilizes Independence for everyday volume and partner Maliban for d…: A dual-brand approach utilizes Independence for everyday volume and partner Maliban for differentiated premium biscuit offerings.
Sources checked by our analysis pipeline: 1
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The expanded portfolio, comprising 28 new stock-keeping units (SKUs), will be available across Tamil Nadu from November 2, 2026, the company said in a statement.
It will be gradually launched in other markets.
RCPL said Tamil Nadu is a key market for its biscuit business, with increased production capacity expected to support expansion plans and help widen consumer reach.
Power Up combines milk, glucose and protein in a single biscuit, offering a differentiated proposition in the everyday biscuit category.
"Tamil Nadu is a key market for our biscuit business, and our focus is on expanding our portfolio to address evolving consumer preferences while building scale," said RCPL Director T Krishnakumar.
Milk biscuits are well established in household consumption, and the company is building on this familiarity with Power Up through a combination of milk, glucose and protein, he added.
The launch of Independence Power Up is also supported by RCPL's brand association with Ajith Kumar Racing, which the company expects to leverage to strengthen brand visibility and consumer awareness in Tamil Nadu.
The expanded portfolio will be distributed through…
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