The programme evaluates products on their market impact, adoption, innovation and execution quality. Eligible entries are assessed by experienced business leaders, operators and category specialists, with an emphasis on evidence-backed performance and real-world value.
Categories across enterprise, commercial and horizontal segments
The awards cover products across a wide range of industries, allowing businesses to nominate products in categories that align with their functionality, target audience and market contribution.
Also Read More: ET Product of the Year Awards 2026: Where product innovation meets broader market impact
Enterprise categories
The Enterprise segment recognises software, platforms and solutions that help businesses improve operations, strengthen capabilities and address industry-specific challenges.
1. Enterprise SaaS
Recognises software-as-a-service products designed to support large organisations with business-critical operations, workflows and enterprise-wide requirements.
2. FinTech Infrastructure
Covers technology platforms that power financial services, including the systems and infrastructure enabling financial institutions to operate and deliver services efficiently.
3. Cybersecurity
Recognises products that help organisations protect digital assets, secure networks, manage risks and strengthen their defence against cyber threats.
4. Developer Tools and Platforms
Covers tools and platforms that help…