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Ramayana-sized shadow falls on Prime Focus shares

By · Published by Everything Blog

In short

The ambitious project debuted to Rs 9.72 crore in net domestic earnings and Rs 11.47 crore gross across 5,150 shows nationwide. These figures sharply missed industry expectations, including trade analyst Ramesh Bala's projection of approximately Rs 125 crore. Following its theatrical run, the production aims to generate secondary revenue via JioHotstar, where it will be offered as an additional video-on-demand transaction rather than through standard streaming access.

Key points

  • Initial box-office returns represent a steep shortfall against the aggressive projections…: Initial box-office returns represent a steep shortfall against the aggressive projections set by industry analysts.
  • Digital distribution plans rely on a separate pay-per-view video-on-demand model on JioHo…: Digital distribution plans rely on a separate pay-per-view video-on-demand model on JioHotstar rather than normal streaming subscriptions.
  • The franchise's commercial prospects remain pressured as producers prepare a tentative Di…: The franchise's commercial prospects remain pressured as producers prepare a tentative Diwali 2028 window for the second installment.

Sources checked by our analysis pipeline: 1

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The film has been among the most closely watched Indian cinematic releases, given its reported massive Rs 4,000-crore budget, star-studded cast and international ambitions. While trade experts had projected a potentially record-breaking opening, early box-office figures have offered the first indication of audience response.

According to the latest available tracking data, Ramayana collected Rs 9.72 crore in net box-office revenue in India on its opening day, while gross collections stood at Rs 11.47 crore. The film is currently being screened across 5,150 shows nationwide, according to an ET Now report.

Ahead of its release, trade analysts had forecast a much stronger opening, with several projections placing the film's first-day gross collections above Rs 100 crore across languages. ET Now reported that trade analyst Ramesh Bala had pegged the opening-day gross at around Rs 125 crore. He expected the Hindi version, particularly in northern India, to drive collections, with premium formats such as IMAX also contributing to the overall numbers.

Titled Ramayana: Rise of a Legend, the film is planned as a two-part cinematic…

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