Business1 min read

Q-comm delivers huge festive triumph for D2C brands

By · Published by Everything Blog

In short

Direct-to-consumer companies recorded substantial festive sales expansion, heavily propelled by consumer orders on quick-commerce services. Company founders highlighted that this positive momentum endured despite customers adopting a more cautious mindset toward their seasonal purchases. The uptick lifted a variety of segments, including gifting, fashion, puja essentials, beauty, and snacks. Notably, beauty brand Pilgrim and snack maker Open Secret both doubled their year-on-year sales over the festive period.

Key points

  • Direct-to-consumer labels secured substantial seasonal revenue through expanding quick-co…: Direct-to-consumer labels secured substantial seasonal revenue through expanding quick-commerce delivery partnerships.
  • Consumer spending momentum persisted across diverse product lines despite a broader trend…: Consumer spending momentum persisted across diverse product lines despite a broader trend of cautious purchasing behavior.
  • Rapid-delivery channels proved effective at driving exceptional annual sales growth for s…: Rapid-delivery channels proved effective at driving exceptional annual sales growth for specialized personal care and snack companies.

Sources checked by our analysis pipeline: 1

Direct-to-consumer (D2C) brands across fashion, beauty and personal care (BPC), healthy snacks, gifting and puja essentials saw strong sales growth this festive season, even as shoppers grew more cautious about what they bought, founders told ET.Beauty brand Pilgrim and healthy snacks brand Open Secret both doubled their sales year-on-year (YoY) during the festive period, driven by purchases on quick-commerce platforms.“Quick commerce has

Quick commerce delivers huge festive triumph for D2C brands

Synopsis

Beauty brand Pilgrim and healthy snacks brand Open Secret both doubled their sales year-on-year (YoY) during the festive period, driven by purchases on quick-commerce platforms.

Now Playing

Business