Operating from Mata Modi Chowk in Sunam, Gurmukh Singh and his family prepare half-kilogram packets of freshly cooked saag using greens harvested from their land and local farms. The family-run initiative requires up to 15 hours of daily labor to generate Rs 12,500 in gross revenue from selling 125 packets. Singh supplements this venture by documenting the cooking and farming process on social media to inspire other aspiring entrepreneurs. Meanwhile, he continues to manage his music career, recently recording a track for the project Gareebi.
Key points
Processing raw produce into ready-to-eat dishes significantly boosted profitability compa…: Processing raw produce into ready-to-eat dishes significantly boosted profitability compared to direct vegetable sales.
The operation functions as an intensive joint effort requiring 12 to 15 daily hours from…: The operation functions as an intensive joint effort requiring 12 to 15 daily hours from Singh and his family.
Singh uses social media to demonstrate how low-investment agricultural models can support…: Singh uses social media to demonstrate how low-investment agricultural models can support young rural entrepreneurs.
Sources checked by our analysis pipeline: 1
At around 4 pm, Punjabi singer Gurmukh Singh, popularly known as Garry Benipal, leaves his village in the Sangrur district with containers of freshly cooked saag. By evening, he is at Mata Modi Chowk in Sunam, selling packets of the traditional winter dish directly to customers. The 33-year-old, who once felt hesitant about selling vegetables by the roadside because people knew him as a singer, now prepares and sells around 125 packets of saag every day. Each 500-gram packet is priced at Rs 100. According to him, the venture brings in a daily profit of around Rs 5,000 to Rs 6,000.
His journey from making music to selling freshly prepared saag is rooted in a connection he has had since childhood: farming. Gurmukh describes himself as a “Kisan Kalakaar”, or farmer-artist, balancing his passion for singing with the work of growing and selling food, as per the reports by The New Indian Express.
From the fields to a roadside stall
Gurmukh comes from Ghasiwala village in Punjab's Sangrur district. His family cultivates around three acres of land, where they grow…
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