Business1 min read

Oura to acquire AI-native primary care startup Counsel Health for $625M

By · Via TechCrunch · Published by Everything Blog

In short

Counsel Health provides an AI-powered platform combining automated guidance with licensed physician access, functionality that first appeared in the wearable app earlier this year. The combined teams will now develop expanded services across preventative, acute, specialty, and chronic care while retaining outside enterprise partnerships. Furthermore, the medical startup's 70-person workforce and its chief executive officer will transition directly into the wearable company's operational ranks.

Key points

  • The acquisition is scheduled to officially close before the conclusion of 2027 amid incre…: The acquisition is scheduled to officially close before the conclusion of 2027 amid increasing market competition.
  • Oura previously decided to indefinitely postpone an initial public offering that was targ…: Oura previously decided to indefinitely postpone an initial public offering that was targeting up to $2.2 billion.
  • The wearable maker attained an $11 billion valuation following a $900 million late-stage…: The wearable maker attained an $11 billion valuation following a $900 million late-stage funding round in October 2025.

Sources checked by our analysis pipeline: 1

Oura announced on Tuesday that it’s acquiring AI-native primary care company Counsel Health for $625 million. The deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing “uncertainty in the IPO market.”

Counsel Health is an AI-powered healthcare platform that combines a chat-based medical experience with access to licensed physicians. Its service was integrated into the Oura app in June.

Users can connect with Counsel’s medical AI to get personalized medical advice, and chat with a physician when needed, all within the Oura app. Now, the companies plan to expand on their existing partnership to build across preventative care, acute care, and specialty and chronic care.

While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By acquiring Counsel Health, Oura is looking to expand its business and help users access medical care.

“Oura helps members understand their physiology and, with Counsel, they can take action on their health across a range of needs, from…

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