Best known for creating PUBG: Battlegrounds and initiating the battle royale genre of multiplayer games, Seoul-based Krafton is ramping up investment in India and is in advanced discussions to acquire another studio in the country, its local chief said in an interview.
The company has yet to strike on a second intellectual property franchise with as much reach or influence as PUBG, which it’s attempting to expand into a wider entertainment universe that includes more than just games. In India, it’s actively searching for its next tentpole title.
“I firmly believe that India can produce globally recognized gaming IP,” Sean Hyunil Sohn, chief executive officer at Krafton India told Bloomberg News. “Given the potential talent pool, and given the quality of entertainment products coming out of India, I think it’s getting widely accepted by global audiences.”
The global games industry is still grappling with a painful post-pandemic slowdown, with widespread layoffs and studio closures, especially in higher-cost regions like the US. India has a depth of software engineering expertise and presents a better cost proposition, even if it hasn’t yet…