Business1 min read

Once it was a £1 hanger. Now it’s a £15 locker. Why do cloakrooms cost so much on a night out?

By · Via The Guardian Business · Published by Everything Blog

In short

The shift away from traditional, inexpensive cloakrooms has seen major entertainment spaces like Drumsheds and Manchester's Co-op Live Arena introduce automated lockers or third-party drop-offs costing up to £15. Venues adopted these measures partly to comply with proposed Martyn's law security rules, which led operators like the Academy Music Group to prohibit bags larger than A4 size. While businesses argue that revenue-sharing locker partnerships offset soaring operational costs, frustrated patrons are increasingly hiding their bags in car parks or paying high prices for inadequate, unmonitored storage.

Key points

  • Escalating operating costs, declining alcohol consumption, and stricter counter-terror re…: Escalating operating costs, declining alcohol consumption, and stricter counter-terror regulations are prompting entertainment venues to monetize bag storage.
  • Venues are increasingly outsourcing storage logistics to third-party locker firms, hotels…: Venues are increasingly outsourcing storage logistics to third-party locker firms, hotels, and nearby restaurants under revenue-sharing models.
  • Punitive storage pricing and strict size restrictions are forcing some eventgoers to hide…: Punitive storage pricing and strict size restrictions are forcing some eventgoers to hide their belongings outside venues to avoid fees.

Sources checked by our analysis pipeline: 1

Not long ago, it cost just £2 to put a coat or a heavily stuffed tote bag in a cloakroom on a night out. But over the course of the 2020s, that cost has increased to more than £13 in some UK venues.

At the Outernet Live venue complex in London’s Soho, it costs £11 to put a bag in a large locker. It’s £9 at east London nightclub Fold, and if you want to retrieve something, you’ll need to pay again. At north London’s Drumsheds, the UK’s biggest nightclub, they cost up to £13.20 (though they’re reusable with no extra fee). At the Warehouse Project in Manchester, large bags must be stored at a nearby Premier Inn at £11.99 per locker. Manchester’s Co-op Live Arena has a dedicated bag storage facility which costs £15 for large bags. It’s £9.99 near the 3,000-capacity Edinburgh Playhouse and £9.90 at Testbed in Leeds. How have double-digit cloakroom costs like these been normalised?

The price rises are helping to push average spending per head on a night out from £20.95 in 2020 to…

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