Politics1 min read

NPR special: 5 takeaways from a year of listening to swing voters

By · Via NPR · Published by Everything Blog

In short

The year-long Swing Voter Project tracked individuals who voted for Joe Biden in 2020 and Donald Trump in 2024 through recurring monthly online panels. Participants consistently connected Donald Trump's administration policies directly to their household financial perspectives, yet Democrats failed to leverage this discontent into increased popularity. Furthermore, the discussions revealed a shared wariness regarding artificial intelligence and the rapid expansion of related data centers.

Key points

  • Critical swing voters quickly soured on Donald Trump after previously backing his 2024 pr…: Critical swing voters quickly soured on Donald Trump after previously backing his 2024 presidential campaign.
  • Economic populism generated notable policy alignment between voters from both the politic…: Economic populism generated notable policy alignment between voters from both the political left and right.
  • Democrats failed to gain favor among participants despite widespread dissatisfaction with…: Democrats failed to gain favor among participants despite widespread dissatisfaction with current presidential policies.

Sources checked by our analysis pipeline: 1

Editor's note: Audio for this special will be posted soon.

Every election, there is a crucial sliver of voters who help determine which candidates win.

These are voters who bounce from one side to the other — the rare swing voters.

And all throughout 2026, NPR has had a front-row seat to how these folks think, listening in as voters in different swing states reflect on President Trump, the political issues that matter to them, and who they might vote for going forward.

In this case, these voters supported Joe Biden in 2020 and then swung to backing Trump in 2024.

They all participated in the Swing Voter Project, which hosts online focus groups every month. They are run by messaging firm Engagious and market research recruiting firm Nelson Recruiting. NPR is a partner on the project.

So just ahead of Election Day, what have we learned from swing voters this year? Here are five takeaways:

- These Biden-to-Trump voters quickly soured on the president

- Voters are able to draw a direct line from Trump's decisions to their feelings…

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