Sourcing disruptions from diminished harvests prompted Kellogg's to replace whole rice grains with corn flour and rice flour in UK Rice Krispies and Coco Pops. While the recipe adjustments alter the ingredients, the cereals still adhere to domestic standards for sugar, salt, and fat, and maintain their vitamins and iron. However, the update means new packaging will alert shoppers that the cereals now contain wheat gluten. Products distributed across North America will remain unchanged.
Key points
The reformulated cereals will retain their original nutritional benefits including fiber,…: The reformulated cereals will retain their original nutritional benefits including fiber, iron, and Vitamin D without artificial additives.
These manufacturing adjustments are restricted exclusively to the United Kingdom market t…: These manufacturing adjustments are restricted exclusively to the United Kingdom market to manage supply fluctuations.
Cereal boxes sold across Canada and the United States will continue using real rice with…: Cereal boxes sold across Canada and the United States will continue using real rice with no ingredient modifications planned.
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Breakfast cereal giant Kellogg's has stopped using rice grains in Rice Krispies and Coco Pops in the UK due to "changing weather conditions" that have disrupted supplies.
Corn flour and rice flour are being used instead, a Kellogg's spokesperson said on Tuesday, adding that the updated recipes have been "carefully assessed" and the firm has taken customer feedback into consideration.
Those ingredients are replacing rice grains as crops have been hit by dry weather in key producing countries in Asia, reducing harvests and driving up prices.
The new recipes mean cereal packaging will now include a 'contains wheat gluten' warning.
Rice Krispies products in the US and Canada will continue to be made with real rice with no changes to their recipes expected, a spokesperson for Kellogg's North American business told the BBC.
The recipe change in the UK will help "maintain consistent quality at a time when changing weather conditions are affecting the quality and availability of some of the rice and grains used in our cereals," a Kellogg's spokesperson told the BBC.
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