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Nintendo Switch 2 sales plunge 41% as price hikes and memory crunch bite

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In short

The company saw quarterly momentum slow significantly as hardware shipments dropped from 3.82 million units in the prior quarter down to 2.67 million units for the period ending September 30. This sharp downturn occurred after price increases were implemented across Canada, the United States, and Japan. The latest pricing adjustments followed an earlier console markup in Japan earlier in the year.

Key points

  • Rising memory costs forced Nintendo to hike console prices across multiple major markets.: Rising memory costs forced Nintendo to hike console prices across multiple major markets.
  • Price increases were instituted for the console in Japan, Canada, and the United States.: Price increases were instituted for the console in Japan, Canada, and the United States.
  • The latest price hike in Japan followed an earlier price increase implemented there this…: The latest price hike in Japan followed an earlier price increase implemented there this year.

Sources checked by our analysis pipeline: 1

Sales of Nintendo's flagship Switch 2 plunged in its fiscal second quarter after the Japanese gaming giant rolled out price hikes amid soaring memory costs.

Nintendo said it sold 2.67 million units of the Switch 2 in the three months ended Sept. 30, down 41% from the same period last year. That was also lower than the 3.82 million units sold in the prior quarter.

During the quarter, Nintendo rolled out price increases for the Switch 2 in the U.S., Canada and Japan after hiking the cost of the device in Japan earlier in the year.

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