Artificial Intelligence1 min read

New York Times adds more AI features to its Cooking app. Users aren't thrilled

By · Published by Everything Blog

In short

The New York Times expanded its Cooking app on iOS with an artificial intelligence feature that suggests ingredient substitutions and alters recipes. This roll-out builds on existing automated options that adjust serving sizes and convert measurements for subscribers. Despite the editorial team's extensive testing, an overwhelming majority of reader comments expressed anger over automated content, data center environmental impacts, and the inability to hide the interface.

Key points

  • Paying subscribers object to automated software replacing or supplementing the human-crea…: Paying subscribers object to automated software replacing or supplementing the human-created culinary expertise they expect from the publication.
  • Editorial leadership maintains that the optional digital tool is designed to enhance rath…: Editorial leadership maintains that the optional digital tool is designed to enhance rather than undermine the tactile home cooking experience.
  • The software expands upon earlier tools implemented within the platform to automatically…: The software expands upon earlier tools implemented within the platform to automatically convert measurements and adjust recipe serving sizes.

Sources checked by our analysis pipeline: 1

Sometimes, adding just one new ingredient to a stew can ruin the whole thing.11Olives, yecch. And that’s how at least some New York Times readers see its addition of AI features to its popular Cooking app.

Here’s Genevieve Ko, NYT Cooking senior editor and columnist, explaining the new features:

I naïvely assumed A.I. wouldn’t affect my work as a recipe developer and my role at NYT Cooking, where I oversee the editorial side of our recipes and related stories. But as artificial intelligence improved, our product and engineering colleagues saw its potential to help us create features Cooking users wanted.We’ve just launched our latest tool, which gives cooks the ability to apply modifications to our recipes. We’re rolling it out gradually to monitor how it performs (whether it’s working fast enough, for instance) and to see how people are using it (as of now, we’re getting a lot of requests for ingredient substitutions). The tool is currently available to all Cooking subscribers on our iOS app, and we plan to make it available more broadly soon.

The Times had previously…

Artificial Intelligence