In 2020, Divya Lohakare Holey and her husband Akshay Holey bought 100 saffron bulbs from Kashmir and began experimenting with indoor cultivation in an 80-square-foot room in Dhule. They installed an air conditioner, made a humidifier and tried to recreate the conditions needed to grow the expensive spice. The experiment worked, and the couple spent the following years developing a method to cultivate saffron using aeroponics.
Today, the couple runs Shaya Enterprises, a Nagpur-based saffron business that sells its produce and trains people interested in setting up indoor cultivation units. According to Startup Pedia, the venture produced 4.73 kg of saffron and recorded revenue of Rs 30 lakh in FY25. As per a 2025 TOI report, the couple's annual revenue was around Rs 40-50 lakh, including earnings from their wider cultivation and training activities.
How the couple decided to grow saffron
Image courtesy: Instagram/@shaya_enterprises
Divya and Akshay began exploring the idea of starting a business in 2018. Divya was working in a government bank, while Akshay had a wholesale garment business and had also set up restaurants in Nagpur and…