The calling feature, which was initially tested with early adopters in September, is now available to anyone subscribing to plans priced between $20 and $100 per month. Meta's Chief AI officer Alexandr Wang framed the tool as a practical solution to avoid navigating frustrating phone trees and dealing with cable providers. Meanwhile, competing services from Instinct and Google's Gemini are launching similar capabilities across the market. The expansion follows last month's announcement that the assistant has already accumulated more than 10 million users.
Key points
Meta is competing against rival calling tools developed by Google's Gemini and startup In…: Meta is competing against rival calling tools developed by Google's Gemini and startup Instinct to automate routine consumer tasks.
Receptionists and business staff frequently hang up phone calls when they detect an autom…: Receptionists and business staff frequently hang up phone calls when they detect an automated AI system on the line.
Advances in realistic voice synthesis are making it increasingly difficult for call recip…: Advances in realistic voice synthesis are making it increasingly difficult for call recipients to tell automated agents apart from human callers.
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After initially testing the feature in September, Meta’s consumer AI agent Muse is now able to place calls to U.S. businesses on behalf of its users. However, only paid subscribers have access to the feature, the company says.
Meta’s Muse, which now has over 10 million users, the company said last month, has been working to make consumer AI a mainstream product for everyday users. Placing calls is one of the ways it aims to get there, as it could handle another task on people’s to-do lists.
Notes Alexandr Wang, Meta’s Chief AI officer and head of its Superintelligence Labs division, the feature could be used to take care of calls people don’t want to make, like those to their cable company, the DMV, or to a restaurant that doesn’t offer online reservations.
Previously, only a select number of Muse early adopters were able to try this feature after asking the AI for access. Now, anyone who pays for Muse can make this type of request. Currently, Muse subscription plans start at $20 per month for 500 million Muse tokens…
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