Isabella Ward / Wired : Meta reports 18% YoY ad revenue growth in Europe for Q3, down from ~40% in Q1 and 24% in Q2, lagging the US and Canada, after rolling out Less Personalized Ads — An earnings briefing on Wednesday revealed ad revenue has slowed since the European Union introduced the Less Personalized Ads models at the beginning of this year.
Meta reports 18% YoY ad revenue growth in Europe for Q3, down from ~40% in Q1 and 24% in Q2, lagging the US and Canada, after rolling out Less Personalized Ads (Isabella Ward/Wired)
In short
Meta reported a 18% year-over-year (YoY) increase in ad revenue in Europe for the third quarter, down from 40% in the first quarter and 24% in the second quarter. This growth is lagging behind the United States and Canada. The company has rolled out Less Personalized Ads, which is expected to slow ad revenue growth.
Key points
- Meta's ad revenue growth in Europe is down from previous quarters.: Meta's ad revenue growth in Europe is down from previous quarters.
- The company's growth is slower than in the US and Canada.: The company's growth is slower than in the US and Canada.
- Less Personalized Ads were introduced to slow ad revenue growth.: Less Personalized Ads were introduced to slow ad revenue growth.