Style Sketch integrates with Instagram to automatically populate virtual closets from posted pictures, while also accepting manual photo, video, and camera roll uploads. The application pairs tailored outfit suggestions with customizable digital models that reflect individual body types and skin tones. It also features an automated packing tool that schedules daily outfits aligned with destination forecasts and itineraries. This release follows other recent experimental projects from the company, including Waddle World, Pocket, and Vibes.
Key points
Meta is expanding its consumer artificial intelligence footprint by entering the digital…: Meta is expanding its consumer artificial intelligence footprint by entering the digital wardrobe space alongside competitors like Alta and Google.
The platform uses existing Instagram photos to streamline the creation of digital closets…: The platform uses existing Instagram photos to streamline the creation of digital closets without requiring full manual uploads.
Chief Executive Officer Mark Zuckerberg directed the company to accelerate standalone app…: Chief Executive Officer Mark Zuckerberg directed the company to accelerate standalone app launches leveraging recent development efficiencies.
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Meta has quietly launched Style Sketch, an AI fashion app that helps users put together outfit ideas using clothes they already own. The app connects to Instagram to build a virtual closet from photos you’ve posted, or lets you add items manually by snapping a photo, recording a quick video, or uploading images from your camera roll.
Style Sketch then suggests outfit combinations built from your wardrobe matched to your style. Users can then try on the outfits on a “realistic model matched to your body shape and skin tone,” the app description reads.
The app, which was first spotted by social media consultant Matt Navarra, is available in Indonesia, Singapore, and Thailand on iOS and Android.
Meta did not respond to TechCrunch’s request for comment. It’s unknown whether Meta plans to launch Style Sketch more widely.
Several apps already use AI to help users digitize their wardrobes and visualize new outfits, including startups like Alta. Even Google Photos offers tools that let users turn photos of their clothes into digital closets where they can create new outfit ideas.
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