Meta Platforms staff are currently piloting the internal prediction-market tool Takes using a non-monetary system dubbed "cred," which stands for credibility. The software is currently restricted to internal employees, and the company has not confirmed any plans for a wider public launch. The experimental project coincides with an industry-wide surge in forecasting platforms, where platforms like Kalshi and Polymarket have successfully engaged younger users. According to an S&P Global Market Intelligence Kagan survey, more than 60 percent of participants on those competing services are under 35 years old.
Key points
The internal testing indicates Meta is exploring prediction markets amid rising industry…: The internal testing indicates Meta is exploring prediction markets amid rising industry interest.
Takes remains an internal experiment with no confirmed timeline or guarantee of a public…: Takes remains an internal experiment with no confirmed timeline or guarantee of a public release.
Competing prediction platforms are successfully capturing market share driven primarily b…: Competing prediction platforms are successfully capturing market share driven primarily by Gen Z audiences.
Sources checked by our analysis pipeline: 1
Nov 13 : Meta Platforms' employees have begun testing a prediction-market app called Takes, the Wall Street Journal reported on Friday, citing people familiar with the matter.
Here are some details:
• Employees can wager on the outcome of questions or events using "cred," short for credibility, rather than real money, the report said
• The app is not available to the public and it is unclear when, if ever, it will be released, according to the report
• Meta did not immediately respond to a Reuters request for comment
• Prediction markets such as Kalshi and Polymarket are drawing Gen Z users, with just over 60 per cent of their users under the age of 35 years, according to a recent S&P Global Market Intelligence Kagan survey
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