Dr. Ganesh Rakh initiated the free delivery campaign on January 3, 2012, after frequently observing relatives mourn or demand medical discounts when daughters were born. To reverse this gender bias, hospital workers now greet the birth of baby girls with celebratory cakes, flowers, and sweets. Rakh pursued this mission despite having borrowed approximately Rs 1 crore from skeptical friends and relatives to establish Medicare Hospital in 2007. His efforts continue to encourage families to abandon prejudiced attitudes and celebrate female infants.
Key points
Medicare Hospital waives all standard delivery fees whenever a girl child is born regardl…: Medicare Hospital waives all standard delivery fees whenever a girl child is born regardless of income.
The initiative aims to eliminate societal stigmas that treat female newborns as heavy fin…: The initiative aims to eliminate societal stigmas that treat female newborns as heavy financial and emotional burdens.
Dr. Rakh overcame a humble background as a labourer's son to establish his clinic and soc…: Dr. Rakh overcame a humble background as a labourer's son to establish his clinic and social campaign.
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“For me, saving the girl child is not just a social movement; it is my life's mission, my passion, and my responsibility towards humanity”. These are the words of Dr Ganesh Rakh, a gynaecologist from Pune, who calls saving girls “his mission” who was moved and hurt by the gender discrimination so much that he decided to turn the birth of every girl into a celebration. Today, his initiative has resulted in more than 2,500 free deliveries, with newborn girls welcomed with flowers, cakes and sweets, according to his own Instagram account.
Meet the doctor who runs Mulgi Vachva Abhiyan (Save the Girl Child Campaign)His initiative, called
Mulgi Vachva Abhiyan (Save the Girl Child Campaign), is built around a simple idea, ‘never treat a daughter's birth as a financial or social burden’. He doesn’t charge a single penny at his Medicare Hospital in Pune, to pay delivery charges when a baby girl is born. Instead, the hospital staff arrange a small celebration, complete with cakes, flowers and sweets. It’s probably one of the kindest and humane things to do.
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