Business1 min read

Meesho's margins shine, but risks keep investors wary

By · Published by Everything Blog

In short

Meesho Ltd reported that its September quarter net loss narrowed to ₹132 crore, down from ₹411 crore a year earlier, alongside a 34% revenue increase to ₹4,132 crore. Higher logistics efficiencies and fraud-reducing AI tools helped boost contribution margins to 6% of net merchandise value. Despite these operational gains, marketing expenses rose to 2.9% of NMV, and newer bets like grocery and financial services posted an expanded Ebitda loss of ₹41.6 crore. Management additionally noted that geopolitical tensions could drive fuel costs higher, threatening the spending power of its value-conscious base.

Key points

  • Logistics efficiencies and automated fraud detection helped elevate the contribution marg…: Logistics efficiencies and automated fraud detection helped elevate the contribution margin to 6% of net merchandise value.
  • Newer ventures including grocery, financial services, and AI services generated only 0.3%…: Newer ventures including grocery, financial services, and AI services generated only 0.3% of revenue while dragging on profitability.
  • Premium valuations leave minimal room for execution missteps amid potential headwinds fro…: Premium valuations leave minimal room for execution missteps amid potential headwinds from competitive pressures and fuel price spikes.

Sources checked by our analysis pipeline: 1

Meesho Ltd's September quarter (Q2FY27) earnings showed operating leverage at work, even as competition and a potential demand slowdown kept investors cautious. The stock fell 0.5% on Thursday.

Operating revenue grew 34% year-on-year to ₹4,132 crore, while net loss narrowed to ₹132 crore from ₹411 crore. Net merchandise value (NMV) rose 23% year-on-year to ₹12,911 crore, and growth was even higher at 33% when measured over the 90 days before Dussehra this year and last year. Meesho’s mega blockbuster sale, which fell in Q2 last year, has shifted to Q3 this year.

Margin improvement

Contribution margin rose to 6% of NMV, from 4.6% in Q1 and 3.3% a year ago. Of Meesho’s two primary margin levers, logistics and advertising, logistics efficiencies drove the Q2 improvement. Deliveries were 15% faster year-on-year on higher network density, while AI helped reduce fraudulent orders, delivery re-attempts, cancellations and returns.

The challenge is that any savings in logistics costs are eventually passed on. Management has also cautioned against extrapolating Q2’s contribution margin over the near term, even as its medium-term target stands at 8-8.5%.

Meesho…

Business