The comprehensive festive campaign features the live countdown show *Amarkala Deepavali 2026* alongside a five-day movie marathon running across Vasantham and digital networks. Viewers will be offered bespoke content, including the original telemovie *Hello 1996* and cross-border radio initiatives on OLI 968. Physical community events will concurrently activate Little India via street markets and cultural showcases, paired with specialized outreach events such as a migrant worker gathering at the MWC Recreation Club.
Key points
Mediacorp is distributing its Deepavali content across Vasantham, mewatch, OLI 968, and s…: Mediacorp is distributing its Deepavali content across Vasantham, mewatch, OLI 968, and social media platforms.
Collaborative programming includes joint broadcasts with Malaysian radio stations as well…: Collaborative programming includes joint broadcasts with Malaysian radio stations as well as partnerships with the Little India Shopkeepers and Heritage Association.
Inclusive festivities encompass an on-ground community event for migrant workers at Soon…: Inclusive festivities encompass an on-ground community event for migrant workers at Soon Lee's MWC Recreation Club on November 1.
Sources checked by our analysis pipeline: 1
From the live Amarkala Deepavali countdown and social media drama specials to celebrations and concerts in Little India, here's what to watch and where to join the festivities.
Deepavali is just around the corner, and there's plenty to look forward to. Mediacorp has lined up a series of Deepavali programmes and activities across Vasantham, mewatch, OLI 968 and social media, including a live countdown, films, original dramas and celebrations in Little India.
LIVE COUNTDOWN WITH AMARKALA DEEPAVALI
One highlight is Amarkala Deepavali 2026, a live countdown taking place on Nov 7, from 10pm to 12.15am, leading into Deepavali on Nov 8.
Themed Vannamaya Deepavali, or Colourful Deepavali, the show will air live on Vasantham and mewatch, and will be hosted by Saravanan Ayyavoo, Eswari Gunasagar and Malaysian presenter Revathy Mariappan.
Performers include Vicknesvari Vadivalagan, rapper Baha Mista B and singer Sharon Shobana.
This year's festivities also have an accompanying theme song, Vannamaya Deepavali, written and composed by Singaporean singer-songwriter Shabir Sulthan.
Released on Oct 23, its music video features singers Vishnu Balaji, Durgashini and Baha Mista B, alongside personalities including…
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