McDonald’s franchisees have complained about “tough meat” and other issues with new hand-breaded chicken, an analyst said.
McDonald’s new bet on chicken hits a snag as franchisees say the birds are too big
In short
Store operators across the fast-food chain are flagging product-quality issues with the brand's latest poultry initiative. According to an analyst, these franchisees are reporting multiple preparation and texture problems, including meat that turns out tough. This operational pushback threatens the rollout of the major menu venture as kitchen performance falls short of expectations. Specifically, the operators point to the oversized poultry as the source of several kitchen difficulties with the hand-breaded offering.
Key points
- Franchise operators are actively resisting the new hand-breaded poultry item due to sever…: Franchise operators are actively resisting the new hand-breaded poultry item due to severe quality issues.
- Oversized birds are negatively impacting product texture and leaving the fast-food chain'…: Oversized birds are negatively impacting product texture and leaving the fast-food chain's chicken tough.
- The fast-food company faces notable quality challenges as it attempts to roll out its lat…: The fast-food company faces notable quality challenges as it attempts to roll out its latest menu bet.