Located in Suntec City, the basement restaurant operates daily from 9am to 10pm using a fully self-service kiosk ordering system. While the brand is known for 24-hour service in Japan, managing director Jun Hamano indicated that overnight hours might be considered if locations open in residential neighborhoods. The Singapore menu features classic Gyumeshi starting at S$5.50 alongside regional variations like Mentai Mayo beef bowls. Additionally, the kitchen distinguishes itself by serving cheese curry, grilled eel seasoned with Gaban sansho pepper, and diverse cuts of pork and chicken.
Key points
The chain differentiates itself from local competitors Yoshinoya and Sukiya by offering a…: The chain differentiates itself from local competitors Yoshinoya and Sukiya by offering a wider variety of grilled meats.
Managing director Jun Hamano revealed that 24-hour operations could be introduced if the…: Managing director Jun Hamano revealed that 24-hour operations could be introduced if the brand expands into suburban heartlands.
Signature beef bowls maintain authentic standards by utilizing American short plate beef…: Signature beef bowls maintain authentic standards by utilizing American short plate beef sliced precisely to 1.1mm thickness.
Sources checked by our analysis pipeline: 1
The 60-year-old Japanese chain opened on Saturday (Oct 31). 8days tried its gyudon and curry rice to see how they stack up against the competition.
Popular Japanese beef bowl chain Matsuya just opened its first Singapore outlet at Suntec City on Saturday (Oct 31). Founded in Tokyo in 1966, the chain operates more than 1,000 outlets in Japan. It’s best known for its Gyumeshi (beef rice bowls), alongside Japanese curry and unagi dishes.
Located in the basement of Suntec City, the outlet uses a fully self-service kiosk system through which customers place their orders, collect a queue number and wait for their food after taking a seat.
SINGAPORE OUTLET NOT OPEN 24 HOURS LIKE IN JAPAN
While Matsuya's outlets in Japan operate 24 hours daily, its Singapore restaurant will only open from 9am to 10pm daily. Managing director Jun Hamano said: “If we end up expanding into the heartlands or areas where it's possible to have customers 24 hours, we'll definitely do it!”
HOW MATSUYA DIFFERS FROM SUKIYA AND YOSHINOYA
“With Matsuya being the third [Japanese beef rice bowl] brand…
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