Social media users mocked the $148 advent calendar, which was marketed as containing "twelve days of fun surprises," because it contained accessories like hair clips and keychains. Some consumers even compared the disappointing items inside the packaging to objects found behind a sofa. In response, a company spokesperson admitted the offering fell short and confirmed that every buyer has been reached with reimbursement options. The brand continues to safeguard its massive commercial standing, having secured a $5 billion valuation in 2025.
Key points
Social media criticism over product quality prompted Skims to reimburse all customers who…: Social media criticism over product quality prompted Skims to reimburse all customers who bought the calendar.
The company admitted that the promotional product failed to meet the expectations of some…: The company admitted that the promotional product failed to meet the expectations of some of its buyers.
The apparel brand was co-founded in 2019 and helped establish Kim Kardashian as a billion…: The apparel brand was co-founded in 2019 and helped establish Kim Kardashian as a billionaire according to Forbes.
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- Published
Kim Kardashian's Skims is offering customers refunds for its $148 (£110) advent calendar which has been widely criticised on social media.
The accessories advent calendar promised "twelve days of fun surprises" but has been mocked online for the quality of its contents, such as hair clips and keychains, with some comparing them to something you would find down the back of a sofa.
A spokesperson for Skims has told a number of media outlets "for some, the calendar didn't meet expectations" and the company has "personally contacted every customer" to offer a full refund or credit to put towards other products".
The BBC has contacted Skims for comment.
The shapewear and clothing business was co-founder by Kardashian in 2019 and has made the reality TV star a billionaire, according to Forbes magazine.
Skims was valued at $5bn in 2025 when it raised millions of dollars in new funding.
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