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Kashmiri apple supply fall short of Diwali demand

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In short

Primary and secondary scab outbreaks have compromised the quality of Kashmiri fruit, causing Grade B and C apples to make up 50 to 60 percent of total market arrivals. While consumer demand across India remains high for top-tier produce, lower grades are seeing very weak interest despite identical production costs. Even with these widespread quality issues, overall trade persists as hundreds of loaded trucks depart for wholesale hubs each day. Current market rates have settled at approximately Rs 1,300 for a wooden crate and up to Rs 600 for a cardboard carton.

Key points

  • High cultivation expenses coupled with low demand for inferior grades threaten overall gr…: High cultivation expenses coupled with low demand for inferior grades threaten overall grower profitability this season.
  • Premium fruit remains in short supply across terminal markets despite brisk purchasing ah…: Premium fruit remains in short supply across terminal markets despite brisk purchasing ahead of the festive season.
  • Going rates have reached roughly Rs 1,300 per wooden crate and up to Rs 600 for a cardboa…: Going rates have reached roughly Rs 1,300 per wooden crate and up to Rs 600 for a cardboard carton.

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Srinagar, Amid steady festive demand for Kashmiri apples in terminal markets across the country ahead of Diwali, supplies remain inadequate after a substantial portion of this year's crop was hit by a scab outbreak, according to growers and dealers.

"The demand is very good. On this occasion (Diwali), our large apples (Grade A), especially the gift pack, have a good demand," Zahoor Ahad Tantray, general secretary of Kashmir Fruit Growers and Dealers Association, said.

Tantray, however, said apple supplies in fruit mandis were inadequate as scab affected the crop.

"This year more Grade B and Grade C apples are arriving in the mandis. This is because apple scab, whether primary or secondary scab, spread extensively this year, causing the quality to deteriorate significantly.

"Most of the apples...around 50 to 55 per cent or even up to 60 per cent arriving here are Grade B and C apples, which have very low demand in today's market," he said.

Tantray said growers are facing trouble because production cost remains the same.

"Whether it is Grade A, B or C, the cost…

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