Researchers Marc Owen Jones and Sohan Dsouza revealed that the influence network spent up to £6.12 million to generate over 800 million ad exposures globally. The operation relied on nearly 1,500 Facebook advertisements alongside hundreds of targeted videos across TikTok and YouTube. Meta admitted the network expended £900,000 on its services alone, using provocative rhetoric like "THIS IS AN INVASION" to trigger anti-migrant sentiment. Furthermore, an audit of 406 comments on British-focused ads revealed that 61 percent actively endorsed Islamophobic viewpoints.
Key points
The campaign relied on creative multimedia tactics, including AI-generated songs and vide…: The campaign relied on creative multimedia tactics, including AI-generated songs and video game parodies, to popularize debunked replacement theories.
Digital messaging routinely blamed Qatar as the primary orchestrator behind the supposed…: Digital messaging routinely blamed Qatar as the primary orchestrator behind the supposed Islamisation of European populations.
Commercial entities located in Israel with past government campaign ties conducted the op…: Commercial entities located in Israel with past government campaign ties conducted the operation across multiple major social platforms.
Sources checked by our analysis pipeline: 1
A REPORT has found “one of the largest documented influence campaigns,” that pushed a far-right conspiracy theory to millions of social media users, is linked to Israel.
Manufacturing The Great Replacement, published last week, found that: “Between October 2023 and October 2026, the [influence] operation targeted audiences across Europe, the Americas, Asia and the Middle East with racist, anti-Muslim, anti-migrant, anti-Qatar and anti-Iran messaging.”
The operation targeted over 30 countries, is estimated to have reached over 800 million advert “exposures,” and is estimated to have cost approximately £6 million.
READ MORE: Inside the information war that is shaping the story of Gaza
The “great replacement” is a debunked white nationalist far-right conspiracy theory that states that ethnic white Europeans are being deliberately replaced by non-white peoples – especially from Muslim countries – through mass migration, demographic growth and a drop in the birth rate of white Europeans.
The report is the culmination of three years of research by authors Marc Owen Jones and Sohan Dsouza, who describe the operation as “one of the largest influence and disinformation campaigns ever documented".
Liberal Democrat MP Caroline Voaden revealed that Reform UK leader Nigel Farage shoved her during the King's Speech procession after she told him to wait his turn on the stairs. Parliamentary authorities requested that Farage deliver a written apology for the physical encounter, but Voaden confirmed the letter was never provided. The disclosure follows Farage referencing the altercation publicly to justify missing the recent budget proceedings.
British and European negotiators have agreed to eliminate costly veterinary and plant health certificates on exports such as fresh meat, fish, and seed potatoes. Slated for implementation in early 2028 after domestic laws align, the pact seeks to revitalize continental trade after post-Brexit food exports dropped by one-third. The breakthrough also restores European produce varieties to British shelves while advancing wider diplomatic efforts around energy and mobility.
Democrats are aiming to capture four Senate seats and three House seats to establish a legislative check on President Donald Trump's policy agenda. The high-stakes contest is unfolding against a backdrop of widespread domestic pessimism, with approximately 70 percent of American adults believing the nation is on the wrong track. Meanwhile, international adversaries may seek to exploit the shift in global attention toward the American vote.