Artificial Intelligence1 min read

Is the AI job apocalypse finally here? The evidence suggests otherwise | John Quiggin

By · Via The Guardian Business · Published by Everything Blog

In short

Four years after ChatGPT debuted, companies like NAB and Qantas are pursuing standard restructuring and offshoring to India rather than replacing workforces directly with automated tools. Tech platforms experience uneven exposure, with graphics services facing rapid substitution while enterprise management software proves far more resilient. Furthermore, major hyperscalers are being challenged by low-cost open-weight rivals like DeepSeek and Mistral that operate on a fraction of their capital.

Key points

  • Enterprise software providers remain far more insulated from artificial intelligence disp…: Enterprise software providers remain far more insulated from artificial intelligence displacement than consumer-facing subscription graphics platforms.
  • Massive corporate spending on data centres has failed to yield verifiable and widespread…: Massive corporate spending on data centres has failed to yield verifiable and widespread productivity gains across the market.
  • Large language models risk turning into low-margin digital utilities, which threatens inv…: Large language models risk turning into low-margin digital utilities, which threatens investor capital rather than overall employment levels.

Sources checked by our analysis pipeline: 1

In 1987, the Nobel prize winning economist Robert Solow remarked: “You can see the computer age everywhere but in the productivity statistics.” At the time, computers had been around for 40 years. Real productivity gains did emerge in the 1990s after the arrival of the internet, but they were short-lived.

Four years after the launch of ChatGPT, the pattern seems to be much the same: lots of hype and excitement but with very little productivity growth. The main economic impacts, as in the 1990s dotcom era, have been a stock market boom and huge investment in infrastructure (fibre optics then, datacentres today), betting on future demand that has yet to emerge.

Still, the announcement of large-scale job losses at NAB, Qantas, Canva and Atlassian, some of them explicitly blamed on AI, raises the question of whether the job apocalypse is finally here. The evidence suggests otherwise.

NAB has specifically denied that AI played a role in its decision, and there is no reason to disbelieve this. The NAB sackings seem to be business as usual for the bank which, since…

Artificial Intelligence