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Instagram is testing Features, a new long-form horizontal video format of up to 90 minutes aimed at podcasters, comedians, and other creators, in the US (Caitlin Huston/The Hollywood Reporter)

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In short

Instagram is testing a new long-form video format, Features, up to 90 minutes, for podcasters, comedians, and creators, aiming to make the platform a destination for full video podcasts. This could enhance the platform's appeal for creators.

Key points

  • Instagram is testing a new long-form video format, Features, up to 90 minutes, for podcas…: Instagram is testing a new long-form video format, Features, up to 90 minutes, for podcasters, comedians, and creators.
  • This format could make the platform more of a destination for full video podcasts.: This format could make the platform more of a destination for full video podcasts.
  • Creators in the U.S. will be able to test out the new product.: Creators in the U.S. will be able to test out the new product.

Sources checked by our analysis pipeline: 1

Caitlin Huston / The Hollywood Reporter : Instagram is testing Features, a new long-form horizontal video format of up to 90 minutes aimed at podcasters, comedians, and other creators, in the US   —  Select creators in the U.S. Monday and will be able to test out the new product, which could make the platform more of a destination for full video podcasts.

Original source: www.techmeme.com

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