India's matcha tea market is projected to expand from $45.7 million in 2025 to $96.4 million by 2033, according to Grand View Research. Established brands are already noting substantial commercial gains, with Tata Starbucks reporting that sales from its matcha portfolio have nearly doubled over the past decade. Modern preparations that incorporate milk, fruit, or espresso have helped broaden consumer appeal despite the premium pricing linked to raw ingredient costs.
Key points
Young demographics such as Gen Z and millennials are the primary drivers of matcha consum…: Young demographics such as Gen Z and millennials are the primary drivers of matcha consumption in India.
Adapting traditional powdered green tea with espresso, milk, and fruit blends has made th…: Adapting traditional powdered green tea with espresso, milk, and fruit blends has made the drink accessible to wider audiences.
Industry players plan to expand beyond specialty cafes by introducing packaged drinks, in…: Industry players plan to expand beyond specialty cafes by introducing packaged drinks, instant mixes, and retail food products.
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The growing interest is opening up a new opportunity for beverage companies, with the Indian matcha market projected to more than double in value over the next eight years.
India’s matcha tea market generated revenue of $45.7 million in 2025 and is projected to reach $96.4 million by 2033, implying a compound annual growth rate (CAGR) of 9.8% between 2026 and 2033, according to a report by Grand View Research.
Also Read: Assam produces Matcha tea for first time, fetches Rs 3,000 per kg at auction
The country accounted for 4.7% of global matcha tea market revenue in 2025, the research showed.
India’s matcha market growth, as projected by Grand View Research
More tangible signs of this growing demand are beginning to emerge at the Cafe counters.
Tata Starbucks told ET Online that sales from its matcha portfolio have nearly doubled over the past decade, while matcha accounts for an average of about 24% of beverage sales at Subko’s cafes across Mumbai, Bengaluru and Delhi.
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