The Schmucker Middle School student launched her business, titled Slime & Squish, alongside a dedicated Facebook page to promote her handmade items. Although she met her travel expenses at her second sales event, customer interest kept the operation growing through community venues like the Century Center in South Bend. Her outreach even drew University of Notre Dame football players to create squishy toys at a local frozen yogurt shop. By October 30, her promotional videos had accumulated more than eight million views online.
Key points
Strong community engagement helped a student venture expand far beyond its original fundr…: Strong community engagement helped a student venture expand far beyond its original fundraising goal.
Digital video content and local vendor partnerships rapidly multiplied customer reach wit…: Digital video content and local vendor partnerships rapidly multiplied customer reach within a single month.
Prior childhood entrepreneurship experiences prepared the student to effectively manage u…: Prior childhood entrepreneurship experiences prepared the student to effectively manage unexpected product demand.
Sources checked by our analysis pipeline: 1
A 14-year-old girl from Indiana, United States, who started a small business to pay for a school trip has gained more than 30,000 social media followers and over eight million online views in less than a month.
Lexi Long, an eighth-grade student at Schmucker Middle School, began selling slime and squishy toys on October 1, to raise money for a class visit to Washington, DC, WNDU reported. She collected the required amount within nine days but continued selling her creations as more people began showing interest in her products.
For Lexi, the idea came from something she had enjoyed since childhood. She liked making things with her hands, particularly slime and other craft items. When she needed money for the school trip, she decided to use that interest to earn it herself.
The trip was something she had heard about for years. Students at her school knew that eighth graders had an opportunity to visit Washington, DC, and Lexi wanted to be part of it and pay for it herself.
Speaking to local television station WNDU, Lexi explained why the…
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