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India Could Become World's Largest Scotch Whisky Market: Will It Get Cheaper?

By · Published by Everything Blog

In short

India's Scotch whisky market is set to surpass the UK's, driven by increased production and lower costs, making Scotch whisky more accessible and affordable for consumers.

Key points

  • India's Scotch whisky market is set to surpass the UK's.: India's Scotch whisky market is set to surpass the UK's.
  • Increased production and lower costs are driving this trend.: Increased production and lower costs are driving this trend.
  • This shift is expected to make Scotch whisky more accessible and affordable for Indians.: This shift is expected to make Scotch whisky more accessible and affordable for Indians.

India is already the world's largest market for Scotch by volume, but ranked third by export value.

Original source: www.ndtv.com

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