Business1 min read

Imprint, which helps companies offer co-branded credit cards and manage loyalty programs, raised $130M led by Khosla Ventures at a ~$1.9B valuation (Alex Konrad/Upstarts Media)

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In short

The new capital injection bolsters the platform's core operational capabilities in enterprise financial services. Businesses use the provider's tools to deploy branded payment cards and supervise customer engagement initiatives. With Khosla Ventures directing the round, the firm aims to capture greater market share across the consumer loyalty ecosystem.

Key points

  • Substantial financial backing gives the firm resources to expand its merchant-facing serv…: Substantial financial backing gives the firm resources to expand its merchant-facing services.
  • Enterprise demand for tailored credit card products continues to attract significant vent…: Enterprise demand for tailored credit card products continues to attract significant venture capital.
  • Achieving a multi-billion-dollar valuation establishes the business as a prominent embedd…: Achieving a multi-billion-dollar valuation establishes the business as a prominent embedded finance player.

Sources checked by our analysis pipeline: 1

Desmond Shum: |

April Roach / CNBC: |

New York Times: |

New York Times: |

Owen Walker / Financial Times: |

Bailey Lipschultz / Bloomberg: |

@firesidealpha: |

Marcus Mendes / 9to5Mac: |

Elizabeth Chamberlain / iFixit News: |

Politico: |

Vlad Savov / Bloomberg: |

Jordan Novet / CNBC: |

Robert Hart / The Verge: |

Luke Plunkett / Aftermath: |

Bloomberg: |

Eduardo Baptista / Reuters: |

Richard Adams / The Guardian: |

Dan Goodin / Ars Technica: |

Jake Roach / Tom's Hardware: |

Lenny Rachitsky / Lenny's Newsletter: |

Tim Keary / Forbes: |

Mark Chediak / Bloomberg: |

Gian Volpicelli / Bloomberg: |

Declan Harty / Politico: |

Morgan Chittum / Fortune: |

Alex Konrad / Upstarts Media: |

Tim Fernholz / TechCrunch: |

Wall Street Journal: |

Andrew Silver / Reuters: |

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