Most viewers wish there was a TV Guide for streaming.
Hundreds of streaming services and nothing to watch
In short
Audiences currently struggle to find shows and movies to watch despite having access to hundreds of streaming platforms. Because navigating this modern landscape has become so difficult, a majority of viewers want a centralized directory. Implementing a tool similar to a traditional TV Guide would help address this widespread audience frustration.
Key points
- Fragmented streaming options create significant challenges for viewers trying to discover…: Fragmented streaming options create significant challenges for viewers trying to discover content.
- Most audiences favor adopting a centralized directory like a TV Guide for easier navigati…: Most audiences favor adopting a centralized directory like a TV Guide for easier navigation.
- The modern streaming landscape fails to satisfy viewers without an integrated discovery t…: The modern streaming landscape fails to satisfy viewers without an integrated discovery tool.