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HUL sales rise 15% to hit 14-quarter high, but inflation clouds demand outlook

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In short

The company's earnings momentum was led by a 22% underlying sales growth in the homecare division, while the beauty and wellbeing segment expanded by 16%. However, operational profitability faced pressure, causing operating margins to contract by 140 basis points to 22.6%. Although inflation continues to weigh on categories like mass-market tea, broader economic cushions such as higher government support prices and national GDP growth provide stability. Looking ahead, leadership anticipates holding medium-term margins within its guided band despite near-term commodity inflation.

Key points

  • Calibrated price increases of 7.5% supported top-line expansion across both rural and urb…: Calibrated price increases of 7.5% supported top-line expansion across both rural and urban consumer markets.
  • Persistent commodity inflation continues to dampen performance in specific segments, nota…: Persistent commodity inflation continues to dampen performance in specific segments, notably affecting mass-market tea products.
  • Management expects to sustain medium-term EBITDA margins within the 22% to 24% target ran…: Management expects to sustain medium-term EBITDA margins within the 22% to 24% target range despite near-term headwinds.

Sources checked by our analysis pipeline: 1

The Surf Excel-maker expects demand to remain resilient, though persistent inflation and pockets of rural stress remain key challenges for the industry in the coming months.

Also Read: Hindustan Unilever to take calibrated price hikes as commodity inflation stays high, says CEO Priya Nair

Segmental Breakdown

"Essentials have a low putdown price. So, at an overall level, these products tend to be less elastic to pricing as compared with other more discretionary categories. The fact that there is volume momentum while we are taking price increases is a very good sign for overall demand," said Priya Nair, managing director, HUL. "We have taken a significant price hike of 7.5% and yet we are seeing momentum sequentially on volumes."India's largest consumer goods maker, considered a proxy for consumption demand in the country, said sales in both urban and rural markets remained positive, with rural demand increasing sequentially.

HUL also welcomed the package labelling requirements proposed by food safety watchdog FSSAI, saying they would enhance transparency, and that it would comply with all norms.

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