By — Deema Zein Deema Zein By — Matt Loffman Matt Loffman Leave your feedback Share Copy URL https://www.pbs.org/newshour/show/how-exit-polls-are-evolving-as-more-americans-vote-early Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Audio On Election Day, candidates, campaigns and analysts are looking for more than the total number of voters. They also want to know who showed up to the polls and what issues were on their minds. Traditional exit polls are evolving as the way people vote has changed. Deema Zein takes a closer look at some of the data behind the election. Listen to this Segment By — Deema Zein Deema Zein Deema Zein is a digital anchor, correspondent for PBS News/ PBS News Hour. By — Matt Loffman Matt Loffman Matt Loffman is the PBS NewsHour's Deputy Senior Politics Producer @mattloff
How exit polls are evolving as more Americans vote early
In short
Researchers are actively adjusting exit polling methodologies to keep pace with the growing number of Americans voting early. Election analysts and political campaigns depend on this vital data to uncover which specific issues motivated citizens to participate. PBS NewsHour's Deema Zein examined these changing methods to highlight how data collection is transforming. The modernization addresses the need to capture accurate information from voters casting ballots outside traditional Election Day sites.
Key points
- Traditional polling methods must adapt as more American citizens choose to vote early.: Traditional polling methods must adapt as more American citizens choose to vote early.
- Exit polls provide vital demographic insights beyond tracking general voter turnout numbe…: Exit polls provide vital demographic insights beyond tracking general voter turnout numbers on Election Day.
- Polling methodology is evolving to maintain an accurate understanding of the shifting ele…: Polling methodology is evolving to maintain an accurate understanding of the shifting electorate.