Business1 min read

How a 143-year-old paint maker became an unlikely winner of the AI data centre boom

By · Via Times of India · Published by Everything Blog

In short

Tech giants constructing facilities for artificial intelligence are driving massive demand for specialized protective coatings that guard against fire, static electricity, and corrosion. Suppliers are securing early placement on approved material lists to provide coatings across dozens of individual building components. Industrial paint accounts for up to $8 million of a typical facility's budget, with practical gray finishes and utility color-coding dominating the interiors. However, future growth remains vulnerable to wider industry challenges such as electrical equipment shortages and mounting community pushback.

Key points

  • Specialized protective coatings are emerging as a critical infrastructure requirement to…: Specialized protective coatings are emerging as a critical infrastructure requirement to safeguard machine-filled facilities from electrical and fire hazards.
  • Chemical manufacturers are deploying dedicated teams directly to architects and tech gian…: Chemical manufacturers are deploying dedicated teams directly to architects and tech giants to capture early supplier approvals.
  • Broader data facility expansion faces mounting risks from transformer shortages, delayed…: Broader data facility expansion faces mounting risks from transformer shortages, delayed power hookups, and local community resistance.

Sources checked by our analysis pipeline: 1

PPG, a 143-year-old Pittsburgh company that started out making glass, has found an unlikely growth engine in AI data centres. The firm expects its paint sales to data centres to triple this year from last year, The New York Times reported. The coatings are mostly gray and they do a serious job, shielding steel from fire, rust and static electricity inside the huge facilities that Microsoft, Google, Amazon and other tech giants are racing to build. "I've never seen a boom as big as this," said Jenn Solcz, PPG's vice president of protective and marine coatings for the Americas.

The surge stands out against the rest of the business. PPG's total sales rose 7% to $4.5 billion in the most recent quarter, and data centres still make up only a low-single-digit share of sales in two parts of the company, executives told the Times. Amy Ericson, a PPG senior vice president, expects data centres to grow "multiple times" faster than other infrastructure markets.

Data centre paint sales are outrunning PPG's overall growth

Rival Sherwin-Williams is seeing a similar pull. Its…

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