Jeffrey and Helen Horowitz originally assembled the multi-lot property in the mid-1990s for approximately $2.7 million before finishing the primary home in 1998. The compound is being co-marketed by brokers from both Compass and Serhant following an initial off-market attempt at $125 million and a subsequent public listing at $89 million. Buyers can purchase the full estate or omit the adjacent golf course parcel to acquire just the main residence for $75 million. The 9,000-square-foot main house features eight bedrooms, a wine cellar, staff quarters, and a chef-grade kitchen.
Key points
The property has undergone multiple price adjustments after initially seeking $125 millio…: The property has undergone multiple price adjustments after initially seeking $125 million through private marketing channels.
Sagaponack oceanfront inventory remains scarce even as trophy properties experience prici…: Sagaponack oceanfront inventory remains scarce even as trophy properties experience pricing adjustments to attract buyers.
The listing is jointly handled by Compass agents Terry Cohen, Taylor Cohen, and Ashley Mc…: The listing is jointly handled by Compass agents Terry Cohen, Taylor Cohen, and Ashley McDermott alongside Ryan Serhant.
Sources checked by our analysis pipeline: 1
Vitamin Shoppe founder Jeffrey Horowitz has cut the asking price for his extraordinary Sagaponack estate to $79 million, after previously seeking as much as $125 million off market. The oceanfront Hamptons compound, assembled for roughly $2.7 million in the mid-1990s, now offers buyers a rare combination of privacy, Atlantic frontage and a privately designed nine-hole golf course. According to the New York Post, the property was listed at $89 million in summer 2025 before the latest reduction.
The price cut is striking not only because of its scale but also because of what the estate represents. Built over decades by a founder who helped shape American retail wellness, the property has moved from an ambitious land assembly into one of Sagaponack’s most distinctive trophy offerings. Its revised price also reflects the realities of the ultra-luxury market, where even exceptional oceanfront homes can take time to find a buyer at headline-level valuations. Read more details about it here:
A Hamptons compound with a private golf course
The estate covers about 3.5 acres in Sagaponack, one of the Hamptons’ most exclusive villages.
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