Employers across sectors like public relations and engineering software are hiring graduates to manage automated agents, build chatbots, and streamline workflows. Rather than performing basic clerical tasks, these new workers are actively guiding client strategies, evaluating AI outputs, and assisting with complex contract bidding. This trend is drastically reshaping workforce expectations and expanding the functional scope of starting roles. A comprehensive study shows that early-career positions exposed to artificial intelligence are demanding advanced professional competencies at unprecedented rates.
Key points
New graduates are being entrusted with advanced responsibilities like team building, stra…: New graduates are being entrusted with advanced responsibilities like team building, strategic decision-making, and client guidance much earlier in their careers.
Dedicated artificial intelligence positions are requiring skills that were historically r…: Dedicated artificial intelligence positions are requiring skills that were historically reserved almost exclusively for senior-level corporate staff.
The shift toward technology-focused entry positions is accelerating career progression pa…: The shift toward technology-focused entry positions is accelerating career progression pathways and granting young professionals equal standing on corporate teams.
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Recent university graduate Lotte Underwood is a public relations executive with a twist - she spends more time using AI than actually doing PR.
Underwood, 25, joined London-based PR agency Fight or Flight in November last year, in the new role of "AI associate" after completing a degree and then a masters in marketing.
She's part of a recently established, dedicated AI team that has built around 30 AI agents. Specific tasks include industry research, client reporting, media interview preparation, helping clients create clearer briefs, and image generation.
A big part of Underwood's job is to manage those agents, check their outputs and feed those to the team members who are dealing directly with clients and the media.
Another key responsibility of hers is to monitor how clients appear in the responses from AI tools like ChatGPT, Claude, Gemini and others.
"A huge part is being in client meetings and calls to work out what is actually going to be most helpful from these agents," says Underwood.
AI is seen as one of the main factors behind graduate…
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