Artificial Intelligence1 min read

Google's Veo 3 Is Already Deepfaking All of YouTube's Most Smooth-Brained Content

By · Published by Everything Blog

In short

Unveiled at the company's annual I/O keynote, Google's Veo 3 model is currently being leveraged by online users to generate everything from pharmaceutical ad parodies to action sequences. The technology is specifically replicating staple online formats, including fake iPhone unboxings, stand-up comedy sets, and Twitch-style gaming broadcasts. Although these videos contain visual flaws, they remain authentic enough to fool casual scrollers browsing through social networks. The surge in synthetic material has raised alarm over automated platform filler and intensified demands for watermarking solutions to curb potential misinformation.

Key points

  • The rapid influx of automated filler content poses significant challenges for digital pla…: The rapid influx of automated filler content poses significant challenges for digital platforms like TikTok, YouTube, and Twitch.
  • Synthetic media mimicking low-stakes internet formats creates broader underlying risks ti…: Synthetic media mimicking low-stakes internet formats creates broader underlying risks tied to digital deception and online misinformation.
  • Industry observers are calling for technical safeguards, such as digital watermarking, to…: Industry observers are calling for technical safeguards, such as digital watermarking, to reliably identify AI-generated media.

Sources checked by our analysis pipeline: 1

Wake up, babe, new viral AI video generator dropped. This time, it’s not OpenAI’s Sora model in the spotlight, it’s Google’s Veo 3, which was announced on Tuesday during the company’s annual I/O keynote. Naturally, people are eager to see what chaos Veo 3 can wreak, and the results have been, well, chaotic. We’ve got disjointed Michael Bay fodder, talking muffins, self-aware AI sims, puppy-centric pharmaceutical ads—the list goes on.

One thing that I keep seeing over and over, however, is—to put it bluntly—AI slop, and a very specific variety. For whatever reason, all of you seem to be absolutely hellbent on getting Veo to conjure up a torrent of smooth-brain YouTube content. The worst part is that this thing is actually kind of good at cranking it out, too. Don’t believe me? Here are the receipts.

You can barely tell this iPhone unboxing isn't real pic.twitter.com/vfZ2lUoliZ

— Matt Shumer (@mattshumer_) May 21, 2025

Is this 100% convincing? No. No, it is not. At a glance, though, most people wouldn’t be able to tell the difference if they’re just scrolling…

Artificial Intelligence