Gabrielle Ng / Bloomberg : Google, Temasek, and Bain: online spending in SE Asia to rise ~17% YoY to $368B in 2026 despite economic headwinds, as businesses harness AI to spur spending — Artificial intelligence is helping Southeast Asia's digital economy deliver robust growth in the face of rising prices and teetering demand …
Google, Temasek, and Bain: online spending in SE Asia to rise ~17% YoY to $368B in 2026 despite economic headwinds, as businesses harness AI to spur spending (Gabrielle Ng/Bloomberg)
In short
Google, Temasek, and Bain forecast online spending in Southeast Asia will surge 17% YoY to $368B in 2026, despite economic challenges. Businesses are leveraging AI to drive spending, fueling growth in the digital economy.
Key points
- Online spending in Southeast Asia is expected to rise 17% YoY to $368B in 2026.: Online spending in Southeast Asia is expected to rise 17% YoY to $368B in 2026.
- Businesses are leveraging AI to spur spending, driving growth in the digital economy.: Businesses are leveraging AI to spur spending, driving growth in the digital economy.
- Despite economic headwinds, businesses in Southeast Asia are expected to invest in AI and…: Despite economic headwinds, businesses in Southeast Asia are expected to invest in AI and digital transformation.