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Google, Temasek, and Bain: online spending in SE Asia to rise ~17% YoY to $368B in 2026 despite economic headwinds, as businesses harness AI to spur spending (Gabrielle Ng/Bloomberg)

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In short

Google, Temasek, and Bain forecast online spending in Southeast Asia will surge 17% YoY to $368B in 2026, despite economic challenges. Businesses are leveraging AI to drive spending, fueling growth in the digital economy.

Key points

  • Online spending in Southeast Asia is expected to rise 17% YoY to $368B in 2026.: Online spending in Southeast Asia is expected to rise 17% YoY to $368B in 2026.
  • Businesses are leveraging AI to spur spending, driving growth in the digital economy.: Businesses are leveraging AI to spur spending, driving growth in the digital economy.
  • Despite economic headwinds, businesses in Southeast Asia are expected to invest in AI and…: Despite economic headwinds, businesses in Southeast Asia are expected to invest in AI and digital transformation.

Sources checked by our analysis pipeline: 1

Gabrielle Ng / Bloomberg : Google, Temasek, and Bain: online spending in SE Asia to rise ~17% YoY to $368B in 2026 despite economic headwinds, as businesses harness AI to spur spending   —  Artificial intelligence is helping Southeast Asia's digital economy deliver robust growth in the face of rising prices and teetering demand …

Original source: www.techmeme.com

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