Lauren Forristal / TechCrunch : Google announces the expansion of ads in AI Mode into international markets, as growth in its core search advertising business slows — Google is bringing ads in its AI-powered Search experiences to international markets, betting that generative AI can open up new revenue opportunities …
Google announces the expansion of ads in AI Mode into international markets, as growth in its core search advertising business slows (Lauren Forristal/TechCrunch)
In short
Google is expanding advertisements within its AI-powered Search experiences into international markets to counter slowing growth in its core search advertising business. By introducing ads to its AI Search format globally, the company is betting that generative artificial intelligence can generate new revenue opportunities. The rollout reflects broader efforts to monetize these emerging AI search features beyond their initial launch areas.
Key points
- Generative artificial intelligence serves as a vehicle for Google to generate new revenue…: Generative artificial intelligence serves as a vehicle for Google to generate new revenue streams.
- Commercialization of artificial intelligence search is moving rapidly beyond its original…: Commercialization of artificial intelligence search is moving rapidly beyond its original test regions.
- Decelerating traditional ad revenue is driving the international rollout of artificial in…: Decelerating traditional ad revenue is driving the international rollout of artificial intelligence search advertisements.