Retailers including Kalyan Jewellers, Joyalukkas, and Malabar Gold & Diamonds cut their 22-carat rate to Rs 12,730 per gram across cities like New Delhi, Mumbai, and Bengaluru. In contrast, Tanishq opted to maintain its rate at Rs 13,090 per gram across the same metropolitan markets. The adjustments coincide with the IBJA publishing updated benchmark prices for fine 24-carat metal alongside lower purities down to 14-carat. These fluctuating retail figures offer key pricing baselines for consumers timing their festive bullion and jewellery purchases.
Key points
Festive shoppers face varied brand pricing across major urban centres ahead of Dhanteras…: Festive shoppers face varied brand pricing across major urban centres ahead of Dhanteras and Diwali.
Most major jewellers implemented identical 22-carat price cuts, while select brands maint…: Most major jewellers implemented identical 22-carat price cuts, while select brands maintained premium rate levels.
Benchmark rates published by the IBJA span purities ranging from fine 24-carat gold down…: Benchmark rates published by the IBJA span purities ranging from fine 24-carat gold down to 14-carat retail alternatives.
Sources checked by our analysis pipeline: 1
Gold jewellery prices decreased significantly (below Rs 13,000 per gram) at key jewellery brands such as Malabar Gold & Diamonds, Joyalukkas and Kalyan Jewellers, while they remained unchanged at Tanishq today (Saturday, October 31, 2026).
Gold and silver prices remain on the radar of buyers as many compare jewellery rates before making a purchase ahead of Dhanteras and Diwali. If you are planning to buy gold or silver today, it is worth checking the latest rates before visiting a jewellery store. Malabar Gold & Diamonds, Joyalukkas and Kalyan Jewellers prices for 22-carat gold jewellery dropped below Rs 13000 today.
Here is a look at the latest rates from these jewellers and IBJA.
Gold and silver prices remain on the radar of buyers as many compare jewellery rates before making a purchase ahead of Dhanteras and Diwali. If you are planning to buy gold or silver today, it is worth checking the latest rates before visiting a jewellery store. Malabar Gold & Diamonds, Joyalukkas and Kalyan Jewellers prices for 22-carat gold jewellery dropped below Rs 13000 today.
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