Following his departure from corporate television in his early 40s, Mashizan studied shoemaking during a 2013 sabbatical in Italy before launching his brand in 2015. Although his debut line caught the attention of department stores, customer feedback urged a swift pivot away from extreme 11cm heels toward wearable alternatives. The label overcame operational doubts in 2017 and weathered the pandemic by prioritizing practical footwear. Now, his limited-edition collections center around flats, sneakers, and modest heels capping between 5cm and 7cm.
Key points
The luxury label manufactures limited-edition footwear that is entirely handmade by artis…: The luxury label manufactures limited-edition footwear that is entirely handmade by artisans in Florence.
Listening to practical customer feedback enabled the brand to endure significant business…: Listening to practical customer feedback enabled the brand to endure significant business uncertainty in 2017 and during the pandemic.
The company's most popular commercial products now consist of sneakers, flats, kitten hee…: The company's most popular commercial products now consist of sneakers, flats, kitten heels, and lower heights capped under 7cm.
Sources checked by our analysis pipeline: 1
Once a television producer, the Singaporean now creates limited-edition shoes handmade in Florence for an international clientele. But building his luxury footwear label has meant learning when to adapt, rethink his designs and listen to his customers.
Mashizan Masjum’s first women’s shoe collection had all the elements of an escapist bling fantasy. There were heels towering up to 11cm, bold colours, iridescent leather and enough Swarovski crystals to send a magpie into a frenzy. After nearly two decades in television, the Singaporean had gone to Florence to learn how to make shoes and returned with a new creative itch that the media industry could no longer scratch.
The collection, launched in 2015, got fashion tongues wagging. Press coverage came hard and fast, and soon department stores started knocking. But women trying on his shoes kept telling Mashizan the same thing: The heels were simply too high.
“I listened to my customers,” said Mashizan, now 53. “You have to understand what’s practical and what they want.”
So he lowered the heels. By the time he presented his next collection at Singapore…
The regional heritage brand is winding down manufacturing operations in Pontian, Johor, by the end of October, concluding nearly a century of food production. The cessation follows the shutdown of another Lee Group venture, the Lee Pineapple cannery, in late 2023. Beyond leaving long-time factory employees without jobs, the impending closure threatens the livelihoods of local food stall operators who have relied on the plant's workforce for daily business.
David Shen and Sheralyn Tay established PXZA after pandemic cravings for Neapolitan-style pizza sparked home dough experiments. The couple now stages weekend omakase-style dinners inside their Yishun residence while holding down separate careers in marketing, editorial consultancy, and fashion. Their operation demonstrates how home-based culinary ventures can thrive within tight domestic footprints despite strict limits on commercial assistance.
Executive leadership has confirmed a massive equity distribution aimed directly at supporting young recipients. The move transfers a significant financial stake from the private aerospace venture into designated youth accounts. This substantial allocation represents a rare, large-scale transfer of private company ownership intended to build long-term value for the designated beneficiaries.