Business1 min read

From Philippine pineapples to French cosmetics: What’s still on China’s shopping list?

By · Published by Everything Blog

In short

International suppliers are finding resilient commercial avenues across China by focusing on high-quality agricultural goods and specialized food products. Climatic limitations on domestic tropical farming enabled fruit importer Goodfarmer Fruit Group to expand its business by more than 20 percent this year. Inbound shipments increased by 23.6 percent through the first 10 months of 2026, though China's overall goods trade surplus still exceeded US$1 trillion.

Key points

  • Chinese consumers continue to prioritize premium and imported food selections despite wid…: Chinese consumers continue to prioritize premium and imported food selections despite widespread belt-tightening across discretionary luxury sectors.
  • Domestic manufacturing advances have not eliminated the necessity of sourcing specialized…: Domestic manufacturing advances have not eliminated the necessity of sourcing specialized agricultural goods, medical devices, and niche technologies from abroad.
  • China expanded its overall goods trade surplus past the US$1 trillion threshold despite r…: China expanded its overall goods trade surplus past the US$1 trillion threshold despite robust import growth eclipsing export expansion.

Sources checked by our analysis pipeline: 1

CNA speaks to exporters and industry experts at Shanghai’s flagship import expo about what China still wants from the world, as foreign suppliers face a tougher sell.

SHANGHAI: Honey-sweet pineapples from the Philippines, juicy blueberries from Peru and a new variety of apple that was bred in the Netherlands.

At Goodfarmer Fruit Group's sprawling stand at the China International Import Expo (CIIE), the produce drew plenty of interest - and offered a glimpse of something China still needs from the rest of the world.

Much of China's climate is unsuitable for growing tropical fruit such as bananas and pineapples on a large scale, said Wu Ying, deputy general manager of the company's international brands division.

“Hainan is growing them, but I think there's still demand for imports,” Wu told CNA.

Goodfarmer has attended all nine editions of the annual Shanghai trade fair, betting on China’s appetite for imported fruit.

This year's edition, which ran from Nov 5 to 10, drew a record 4,142 overseas companies from 148 countries and regions, according to organisers. More than 2,000 of these businesses exhibited…

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