The $22 billion deal officially closed after being initially announced in June, folding Roku into a digital portfolio that already features Fox One and Tubi. Fox CEO Lachlan Murdoch aims to combine traditional media assets with Roku's hardware technology and the Roku Channel's built-in audience. Meanwhile, Roku founder Anthony Wood will join Fox's board of directors as the platform continues its standard operations. The network intends to leverage this infrastructure to direct viewers straight toward Fox Sports and regional programming.
Key points
Fox will bring its sports coverage, local television stations, and news programming direc…: Fox will bring its sports coverage, local television stations, and news programming directly into the Roku ecosystem.
Roku is expected to maintain its open streaming environment for outside content partners…: Roku is expected to maintain its open streaming environment for outside content partners under new ownership.
The newly acquired platform will operate alongside Fox's existing digital properties, inc…: The newly acquired platform will operate alongside Fox's existing digital properties, including Tubi and the Fox One service.
Sources checked by our analysis pipeline: 1
Fox has officially closed its $22 billion acquisition of Roku, the companies announced on Friday. With Roku under its umbrella, Fox now controls a major streaming platform that reaches more than 100 million households in the US.
Fox bought Roku
Fox now has control of Roku’s streaming platform, which reaches more than 100 million US households.
Fox now has control of Roku’s streaming platform, which reaches more than 100 million US households.
First announced in June, the deal will allow Fox to bring Fox Sports, news content, and local stations to Roku. “I would expect that we can grow our viewership in the US with a combination of Roku technology, Roku’s platform, the tremendous content that’s on the Roku channel, and the content that Fox brings to it as well,” Fox CEO Lachlan Murdoch said at the time. Along with Roku, Fox also operates its own Fox One streaming service and the free streamer Tubi.
Though the deal might change what Roku showcases on its platform, it doesn’t look like it will affect the open nature of its streaming ecosystem.…
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