The automaker is attempting to address consumer confusion around connected vehicle capabilities, noting that only 14% of U.S. drivers fully understand what information their cars record. Company leadership clarified that collected information powers vehicle maintenance tracking and development rather than targeted advertising or third-party data broker sales. However, motorists who choose to disable data sharing will lose access to integrated functions like built-in roadside assistance.
Key points
Drivers maintain the ability to opt out of data sharing, but doing so will deactivate too…: Drivers maintain the ability to opt out of data sharing, but doing so will deactivate tools like real-time navigation.
The company confirmed it does not sell customer vehicle information to data brokers or ut…: The company confirmed it does not sell customer vehicle information to data brokers or utilize it for targeted ad campaigns.
Transparent privacy practices are being prioritized ahead of the planned release of model…: Transparent privacy practices are being prioritized ahead of the planned release of models built on a universal electric platform.
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As Ford prepares to launch a new generation of connected cars, the automaker is making a public promise about how it will handle that information.
The company unveiled on Monday what it calls a “privacy promise” — an “explicit commitment” to keep customers’ vehicle data safe and give them control over what they share. Ford also launched a website designed to educate customers about how, where, and why the automakers uses their data, and to show them how to change those settings.
While those controls have existed for years now, Ford wants to communicate more clearly with its customers about them, especially ahead of the launch of new, more connected vehicles like the ones being built on its upcoming “universal electric vehicle” platform.
“I personally think that it’s super important for us to be making it very clear to our customers what our data practices are, and not only that, but making a commitment to them about it,” Ford’s chief privacy officer Kristin Jones said in an interview with TechCrunch. “I also see this as a great opportunity to educate…
Retailers across Western and Northern Europe are tallying millions of euros in spoiled goods after unauthorized intrusions manipulated cooling units. The incidents, which follow a comparable widespread disruption in France last month, prompted immediate intervention from government cyber-security agencies in Belgium and Sweden. Investigators have not yet identified the perpetrators responsible for the sabotage.
Retail infrastructure disruptions hit multiple European grocery chains early in the week after cooling equipment was targeted by digital intrusions. Investigators are examining potential links across the continent as these breaches follow a pattern established during earlier incidents. The full operational fallout remains under evaluation while officials seek to pinpoint the perpetrators behind the incidents.
Multiple European grocery chains are discarding thousands of euros in spoiled food following widespread temperature disruptions across their cooling systems. The overnight incident impacted retailers across Belgium, Sweden, and Ireland, mirroring a similar wave of disruptions that hit hundreds of French stores last month. Investigators have not yet identified the perpetrators responsible for tampering with the commercial refrigeration equipment.