The Jony Ive-designed EV starts at around $615,000, with first customer deliveries slated to commence in the fourth quarter. CEO Benedetto Vigna revealed the model's sold-out status while noting a balanced customer distribution across global regions. Strong demand for the electric vehicle coincides with a broader financial surge driven by core vehicle sales and the limited-run F80 hypercar. High-margin personalization options contributed significantly to performance, generating over 21% of vehicle and spare parts revenue.
Key points
Initial public backlash to the brand's electric transition has not dampened affluent cons…: Initial public backlash to the brand's electric transition has not dampened affluent consumer demand.
New buyers attempting to order the new battery-electric vehicle now face a waiting period…: New buyers attempting to order the new battery-electric vehicle now face a waiting period of at least a year.
High-margin customizations and limited-run hypercars continue to drive double-digit profi…: High-margin customizations and limited-run hypercars continue to drive double-digit profit growth for the automaker.
Sources checked by our analysis pipeline: 1
The Luce, Ferrari’s first electric car and one of its most polarizing models, isn’t just selling. It’s selling out.
The five-seater EV designed by Jony Ive, Apple’s longtime design chief, was mocked and widely panned when it debuted in May, sending Ferrari’s stock price lower. But all that criticism hasn’t dampened demand, according to CEO Benedetto Vigna.
The 2027 production run of the Luce, which starts at about $615,000, is “fully allocated,” Vigna said Tuesday during the company’s third-quarter earnings call, meaning every car Ferrari plans to build next year already has a buyer. “If someone comes, he has to wait one year to get the cars,” Vigna added. The first deliveries of the Luce are expected to begin in the fourth quarter.
Just how many Luce cars that represents is unclear. Ferrari has never publicly disclosed how many Luce vehicles it plans to produce. The Financial Times reported earlier this year, citing unnamed sources, that Ferrari planned to sell just under 500 units this year. The company’s longer-term target is to sell 2,500 units by 2030, or about 600…
The platform is actively seeking new monetization avenues after issuing a disappointing fourth-quarter revenue forecast of $1 billion to $1.03 billion that caused its stock price to tumble. Google's introduction of AI-powered search features has severely reduced external referral traffic, forcing the company to extract more value from its stagnating audience. To support these commercial efforts, international markets will also see a mandatory login requirement implemented to block content scraping and enhance user…
Congressional officials are demanding transparency from the fast-food giant regarding the automated systems used to set menu costs. This formal inquiry reflects growing federal concern over whether dynamic pricing tools might be used to disadvantage consumers. The response could influence how algorithmic business strategies are regulated across the broader corporate landscape.
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