Fanatics and the NHL launched the "Hometown Remix" collection, marking the first time the company has handled the full design and execution of an entire league-wide uniform program. Every team will wear their new uniforms for designated games during the remainder of the season, extending a retail partnership that began in 2005. League executives expect the collection to generate business gains comparable to major showcase events like the Winter Classic. NHL leadership also noted that teams could potentially adopt these logos, colors, and designs into future merchandise or permanent alternate sweaters.
Key points
All 32 clubs will wear their respective Hometown Remix jerseys during designated games sc…: All 32 clubs will wear their respective Hometown Remix jerseys during designated games scheduled throughout the rest of the season.
League leadership expects the financial impact of the merchandise rollout to mirror gains…: League leadership expects the financial impact of the merchandise rollout to mirror gains typically generated by the Winter Classic.
The NHL and Fanatics are open to franchises incorporating these new designs, colors, and…: The NHL and Fanatics are open to franchises incorporating these new designs, colors, and logos into future alternate jerseys and consumer products.
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In most professional sports arenas, rinks and stadiums across the globe, the gear that fans are now wearing to games is made and designed by sports merchandise giant Fanatics. But that isn't always the case for the jersey that the players are wearing on the field, ice or court.
On Monday, Fanatics and the NHL debuted the Hometown Remix program, a collection of uniforms and apparel for all 32 NHL teams. The new designs and look of each jersey is focused on each team's city and fan base. It marks the first time that Fanatics has designed and developed a league-wide jersey program for one of its leagues partners, which include the NFL, NBA, and MLB.
For some leagues, such as the NFL, while Fanatics may manufacture jerseys that fans buy in stores, other consumer-focused products and even what coaches wear on the sidelines, what players wear on the field may be manufactured and designed by a different company. In the case of the NFL, that is Nike. In MLB, while Fanatics manufactures player jerseys, Nike designs them.
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